Design
I’ve led the redesign of small business permitting in San Francisco, reducing the average time to issuance from 6+ months to 13 days. I’ve worked with a global product and development team to take a new product from concept to launch in 6 months. I’ve redesigned the NHL’s stats website, leading to increases of 25% in number of site visits and 45% in engagement time. I‘ve created content and animations for a 50’ outdoor display that was visited by over 1,000,000 people in Super Bowl 50’s Fan Energy Zone.
Research
I’ve conducted intercept interviews with truck drivers to create a framework for understanding why they choose one service station over another. I've hosted a prototyping fair to test low-fidelity concepts for improving the home subsidy application process for low-income Colombians. I’ve led remote, global A/B tests to prioritize functionality ahead of a product launch.
Strategy
I’ve facilitated the creation of a future-state ecosystem map to define the goals of a company’s genomics strategy. I’ve created a storyboard detailing the future omni-channel retail experience to build alignment across an organization. I’ve leveraged end-user research to make the case for an expansion of service offerings. I’ve led the creation of a product vision that pivoted the team from bespoke solutions to systems that scale.