Resume

2020 - Present

Lead Service Designer

Digital Services, City & County of San Francisco

Since joining San Francisco's Digital Services team two weeks before the pandemic, I’ve been leading inter-departmental efforts to understand, evaluate, and redesign some of the city’s most important services.


I create service blueprints to align technology, product, and business teams on the most transformative opportunities for improving resident and staff experiences. I create process diagrams to simplify concepts, highlight tradeoffs, and support decision-making. I leverage an understanding of common service patterns to guide our product strategy and roadmap through shifting department and mayoral priorities. I empower departments to leverage human-centered approaches in their work through trainings and templates. I lead cross-departmental workshops to ensure the city understands and works to improve services end-to-end. I conduct qualitative research to identify unmet resident needs and product opportunities for city staff. I use quantitative methods to evaluate the efficacy of pilots and products against our most important metrics.


As the lead, I create and implement the strategy for scaling service design’s impact across the city, and manage one additional service designer. I also facilitate internal efforts to set team strategies around our products, platforms, and engagement models with partners. I recently led the creation of a North Star for our forms product that reshapes our relationship to our partners, and defines near and mid-term priorities that ensure we’ll achieve our goals.

2020 - Present

Lead Service Designer

Digital Services, City & County of San Francisco

Since joining San Francisco's Digital Services team two weeks before the pandemic, I’ve been leading inter-departmental efforts to understand, evaluate, and redesign some of the city’s most important services.


I create service blueprints to align technology, product, and business teams on the most transformative opportunities for improving resident and staff experiences. I create process diagrams to simplify concepts, highlight tradeoffs, and support decision-making. I leverage an understanding of common service patterns to guide our product strategy and roadmap through shifting department and mayoral priorities. I empower departments to leverage human-centered approaches in their work through trainings and templates. I lead cross-departmental workshops to ensure the city understands and works to improve services end-to-end. I conduct qualitative research to identify unmet resident needs and product opportunities for city staff. I use quantitative methods to evaluate the efficacy of pilots and products against our most important metrics.


As the lead, I create and implement the strategy for scaling service design’s impact across the city, and manage one additional service designer. I also facilitate internal efforts to set team strategies around our products, platforms, and engagement models with partners. I recently led the creation of a North Star for our forms product that reshapes our relationship to our partners, and defines near and mid-term priorities that ensure we’ll achieve our goals.

2014 - 2020

Senior UX Designer

Apphaus, SAP

I've led over 25 co-innovative customer engagements with some of the world's biggest brands as a design leader in the Apphaus, SAP's global design studio that provides holistic innovation services backed by SAP technologies.


I've conducted ethnographic research to discover why turnout is so low among young voters, explain why truck drivers choose one service station over another, and determine what factors predict whether or not a season ticket holder will renew their purchase next season.


I've created physical and digital services that optimize the home subsidy application experience for low income Colombians, provide transparency into the goals and efficacy of federal policies, and help hockey fans better understand the game through advanced stats.


I've led workshops to identify the biggest opportunities for improvement in a city's 311 services, create a five year strategy to redefine an NGO's role in their ecosystem, and reimagine the future omni-channel retail experience.


I received an Honorable Mention from the 2017 UX Awards for my work marrying the physical and digital experiences at the Super Bowl 50 fan village in San Francisco.

2014 - 2020

Senior UX Designer

Apphaus, SAP

I've led over 25 co-innovative customer engagements with some of the world's biggest brands as a design leader in the Apphaus, SAP's global design studio that provides holistic innovation services backed by SAP technologies.


I've conducted ethnographic research to discover why turnout is so low among young voters, explain why truck drivers choose one service station over another, and determine what factors predict whether or not a season ticket holder will renew their purchase next season.


I've created physical and digital services that optimize the home subsidy application experience for low income Colombians, provide transparency into the goals and efficacy of federal policies, and help hockey fans better understand the game through advanced stats.


I've led workshops to identify the biggest opportunities for improvement in a city's 311 services, create a five year strategy to redefine an NGO's role in their ecosystem, and reimagine the future omni-channel retail experience.


I received an Honorable Mention from the 2017 UX Awards for my work marrying the physical and digital experiences at the Super Bowl 50 fan village in San Francisco.

2013 - 2014

Co-Founder & Chief Design Officer

Kitchen Wizard

As Chief Design Officer I used insights from ethnographic research to drive our value proposition, strategy, and experience. I tested the value of our service with a “Wizard of Oz” prototype, collecting inventory information from a false frontend that I could use to manually find and provide recipes upon a user request.

2013 - 2014

Co-Founder & Chief Design Officer

Kitchen Wizard

As Chief Design Officer I used insights from ethnographic research to drive our value proposition, strategy, and experience. I tested the value of our service with a “Wizard of Oz” prototype, collecting inventory information from a false frontend that I could use to manually find and provide recipes upon a user request.

2012 - 2013

MS, Engineering, Design & Innovation

3.95 GPA | Northwestern University

I received special recognition from Samsung for work on an in-home smart sensor. I did research in rural India that led to the development of a modular, locally assembled work light. I did research in laundry rooms across Chicago to create a new method for dispensing scent-boosters for P&G.

2012 - 2013

MS, Engineering, Design & Innovation

3.95 GPA | Northwestern University

I received special recognition from Samsung for work on an in-home smart sensor. I did research in rural India that led to the development of a modular, locally assembled work light. I did research in laundry rooms across Chicago to create a new method for dispensing scent-boosters for P&G.

2008 - 2012

BS, Mechanical Engineering

3.88 GPA | Kettering University

I alternated each quarter between school and an internship with UTC Aerospace Systems, graduating with 2 years of work as a Systems Engineer. I completed my thesis on a tool that optimizes the design of gear pumps to minimize the damage caused by pulses in pressure. I won an innovation award for a proposal to use the electricity that can be generated from temperature differentials across a material as a means of charging a cell phone.

2008 - 2012

BS, Mechanical Engineering

3.88 GPA | Kettering University

I alternated each quarter between school and an internship with UTC Aerospace Systems, graduating with 2 years of work as a Systems Engineer. I completed my thesis on a tool that optimizes the design of gear pumps to minimize the damage caused by pulses in pressure. I won an innovation award for a proposal to use the electricity that can be generated from temperature differentials across a material as a means of charging a cell phone.